The Road not Taken

Two roads diverged in a yellow wood
and sorry I could not travel both
And be one traveler, long I stood
and looked down one as far as I could
to where it bent in the undergrowth;

Then took the other, as just as fair,
and having perhaps the better claim
because it was grassy and wanted wear;
though as for that, the passing there
had worn them really about the same,

And both that morning equally lay
in leaves no feet had trodden black.
Oh, I kept the first for another day!
Yet knowing how way leads on to way,
I doubted if I should ever come back.

I shall be telling this with a sigh
Somewhere ages and ages hence:
Two roads diverged in a wood, and I --
I took the one less traveled by,
and that has made all the difference

Robert Frost

This year I am embarking on a new journey.
I formed a new company called Definiti Media, which focuses on Mobile advertising with emphasis on publisher services and enhancement of their monetization process .

From all the various marketing, management and achievement literature I am reading, I find that Robert Frost's poem gives me this extra push I need to travel the road "less traveled by" and I hope this will truly make "all the difference".

Gilad